| 04 March 2008 Hits: 3936 Print Post to Twitter Post on Facebook | |
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Welcome, As I came to Geneva, I recalled how impressed I was last October, when I visited the Dacia plant in Mioveni, with our president, Carlos Ghosn. I was impressed to find a truly modern plant and even more impressed to see the motivation of the people who helped create the Dacia family and its succes. A new member joins this family today…And I am happy to present Dacia Sandero …the brand’s hallmark in 2008. Dacia Sandero is 100% Dacia; a roomy, modern and reliable sedan….and, most certainly, a very economical one. Sandero can comfortably sit five adults with its four metres in length, and still provide enough space for the luggage in the 320 l boot – a record value for its category !The modernity of Sandero lies in its diesel engine range - 1.5 dCi 70 HP and 85 HP that perfectly combine driving pleasure and low consumption. The 1.5 dCi 70 HP engine is environment friendly with its 120 g of CO2 per kilometer. Dacia Sandero offers its European customers a complete safety kit : ABS, driver and passenger front airbags, head and thorax lateral airbags; and, a first for the Dacia range, the Emergency Brake Assistance, which allows for a 20% reduction in the vehicle’s breaking system. Last but not least, Sandero is an entirely reliable car. As a result of that, the customers can now have a 3-year or a 100,000-km guarantee for most EU countries. Sandero’s generous interior space, modernity, and reliability are as many advantages that its future customers will benefit. Marketing surveys have shown that Sandero is appreciated by its potential customers for its design, denoting robustness and a strong attractive personality. We intended Sandero to be a genuine Dacia model and thus remain true to the principles that have contributed to the success of Logan : comfort, space at a very affordable price. And now a few words about the roots of Dacia as a brand, about its huge commercial success and about what it has to offer its clients. Let’s step back in time, 42 years ago. Founded in 1966, Dacia addressed only the Romanian market. In 1999, Dacia’s takeover by Renault had a strategic ambition : to create a complete product range and to take the brand beyond Romanian borders. 2004 saw the birth of a new Dacia family, boasting a Logan sedan, a station wagon – Logan MCV, followed by Logan Van and, more recently, by Logan Pick-up. Dacia now stands as an established brand for customers in search of a robust car for the best price. Dacia shortly came to know a huge commercial success, that can easily be summed up in 3 figures : Dacia sales rose by 17.4% in 2007, that is 230,000 cars sold worldwide. The Western European market had the most spectacular growth – Dacia sales rose by 73% in France, and almost tripled in Germany ! Logan MCV greatly contributed to such growth with 25% of sales. At the same time, we are increasing our industrial capacity, so that to accomodate the enlarged product range. The plant in Mioveni will reach a production capacity of 350,000 units. A a new plant will be open in Tangier, Morroco, to complete the car production of the Casablanca plant. What is Dacia nowadays ? It is a brand in the true sense of the word, and it counts as many as 5 models; Dacia will continue to honour the promises made to its customers – a wide range of car models – roomy, comfortable, reliable, and very affordable! Dacia wishes to be a generous and innovative brand; in other words, a 100% useful brand. Dacia addresses its many pragmatic clients that make confident decisions. Let’s now discover together the newborn of Dacia, the first to bear the new logo of the brand. I happily present you Sandero ! Ti-a placut acest articol? Aboneaza-te la newsletterul Dacia! |
Press Speeches Beatrice Foucher, Product Manager - Press Conference Dacia at the Geneva Motor Show 
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