In 2011, Dacia sold over 343 000 vehicles

Romania: Dacia consolidates its position as a market leader with a market share of 28.9%

Internationally: the commercial expansion continues in Western Europe. France, Germany and Italy dominate the standings of Dacia export destinations.

Duster affirmed as the new star of Dacia range, with over 161 000 sold units

In 2011, Dacia sold 343 233 vehicles, very close to the record level registered in the year 2010. Duster has become the new spear top of the Dacia range, arriving to represent 47% of the total sales of the brand.

Dacia in Romania

On a decreasing market by 8.3 %, Dacia sold 30 867 vehicles, attaining a market share of 28.9 %. Almost half of the total sales (15 019 units) were accomplished by means of the program for the renewal of the national automotive park.

Fleet sales had an important contribution to the result of Dacia – almost 40% of the total car registrations, especially following the delivery to the main accounts (Romanian and international companies) that reached a new record level – over 4 200 units.

Due to a supplies/interior space/price ratio without equivalent in the world of 4x4 vehicles, Dacia Duster rapidly imposed on the Romanian market. With 7 252 car registrations, Duster is the second most sold model in Romania, after Logan, and an undisputable leader of the 4x4 segment. The range-top version, Laureate, was preferred by 95% of the customers. Duster enjoys a remarkable success to the export, where there were sold until now almost 230 000 units.

Besides the commercial competition, Dacia Duster proved that it could approach without complexes the challenges in the sport world, as well, irrespective how difficult they were. Having at its wheel the well-known French pilot Jean-Philippe Dayraut, the Duster No Limit vehicle, equipped with an engine of 850 CP, coming from Nissan, obtained the third place at the latest edition of the famous Pikes Peak International Hill Climb competition in the United States.

Performance on External Markets

The sales of Dacia outside Romania registered in 2011 a new record, with over 312 000 traded units. The brand consolidated its success on the European market where there were registered 240 470 vehicles.

France remains the first export market for Dacia, with over 94 000 units, that corresponds to a market share of 3.5 %. Dacia occupies the fifth place on the sales market to natural persons. According to the same criterion, Duster is present on the sixth place in the standings of the models preferred by French customers, with 53 148 registrations.

Germany occupies the second position in the Dacia export standings, with 43 452 sold units, an increase by 7.8% compared to the year 2010.

An important increase of the Dacia sales (+15 %) was also registered in Italy, where in 2011 there were traded 26 838 units.

Other important external markets for Dacia last year were Morocco (22 356 units), Turkey (21 339 units) and Algeria (19 242 units).

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