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All this information is available on Dacia’s new corporate website, whose inauguration coincides with a big surprise: Dacia’s first ever concept car. What better occasion than the revelation of Duster in Romania?
Not only have we reconfigured the design, but the content has also undergone a series of changes, customized on our visitor’s interests: clients, potential buyers, press, employees, job applicants, fans of the brand, etc. It all resulted into a new product: user-friendly, warm, interactive, a website I urge you to discover.
The new corporate website features new sections – “Interview”, “Editorial”, “This is how it’s made” – and improved functions – higher access speed, better indexation on research engines. Dacia is open to the messages and reactions of the public, who can find answers under new sections such as “Expert’s Advice” or “Pros and Cons”.
Hoping to improve our relationship with the press, we will continue to post press releases, but, to create a global image of Dacia as a brand, we will introduce you to our most valuable employees and our greatest achievements. The reason for all that is a simple one: behind sales figures and production graphs are the people, the teams and a lot of work.
Compared to the old interface, daciagroup.com, the new website is articulated on independent structures, so that our visitors can have fast and easy access to the information of their choice.
The upper part of the webpage hosts the most searched for information: latest news (“Today’s headline”), pictures, films, commercial network, and sales. Those interested in finding out more on Dacia’s offers are encouraged to visit www.dacia.ro.
To facilitate access to information on the Group and the Alliance, we have created links to some 130 Dacia, Renault, and Nissan websites, as well as to different other website, such as the one of the Romanian Football Federation, given the Dacia is the official partner of the Romanian football team.
We will continue to publish useful information in the shortest delays. A corporate website does not provide a permanent live broadcast, but the world of communications is probably heading
in that direction.
We try to see far. For that, one needs good headlights.
Liviu Ion, Communication Manager for Dacia and Renault Group Romania
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